Giving You The Competitive Edge

Our award-winning marketing strategies put you in front, driving visibility and maximizing sales channels. Keeping up with shifting trends within the travel industry will ensure you always maintain your competitive edge.

[one_half]

Sales Development

  • Monthly scheduled sales calls and presentations to key industry professionals and organizations including:
    • Travel Agencies
    • Tour Operators
    • Tourist Boards
    • Airlines
  • Participation and attendance at key travel trade and consumer trade shows
  • Positioning on Miller Aird Destination Marketing website and menu card that is distributed to travel agents nationwide
[/one_half] [one_half_last]

Coordination

  • Contracting with scheduled air tour operators and internet tour companies
  • Liaison to destination tourist boards and airlines
  • Escorted hotel management sales calls
  • Coordination of client receptions and special events
[/one_half_last] [one_half]

Creative

  • Design of creative sales promotion and marketing materials for sales and targeted mailings
  • Creative sales promotions with radio, tv stations
  • Extensive online e-marketing:
    • Target email blasts
    • Electronic newsletters
    • Social marketing through Facebook and Twitter
    • Strategies for building TripAdvisor momentum
    • Strategies for website conversions
  • Develop your presence in niche markets such as:
    • Destination weddings and honeymoons
    • Golf and spa
    • Yachting and sailing
    • Scuba diving and adventure travel
    • Excursions and cultural destinations
  • Guidance for website relaunch and rebranding
[/one_half] [one_half_last]

Accountability & Management

  • Track budgets
  • Prepare marketing plans
  • Manage a current stakeholder databases
  • Coordinate hotel management sales calls
  • Maintain dedicated phone number for customer service and reservation assistance (additional fees may apply)
  • Monthly reports
[/one_half_last]